There can be many obstacles to overcome when it comes to building your own start-up. From technical issues like logistics to the creative aspect of it all, it takes a lot of hard work and involvement to get your business going. Starting one can be scary, especially if you’re focusing on everything that could go wrong. Instead, let’s take a look at a few things that you DO have going for you and how you can use them to your advantage.
The New Age
Gone are the days of paying for ad space in magazines, newspapers and billboards in order to get your name out. Now, all you need is a laptop or smartphone to get the job done. Digital marketing and social media have changed the way people market themselves and their business. The modern era is quickly taking over and can be so beneficial if you use the right tools appropriately.
Digital Marketing
No matter the type of business you’re looking to start, marketing is something that you’ll need to know your way around. Creating a business profile on social media is a great and simple way to get started. You can start posting teasers about your business before its doors even open! This can help to attract customers interested in your services or products in time for when you’re ready to open up!
Location, Location, Location
Having a “hot” (pricey) location will mean nothing if you aren’t marketing your material on social media. Our city houses some of the RGV’s best hidden little gems, such as Tower Burger Co., The Original Willie B’s Bar-B-Q and El Manjar Bakery. And the right location will prove to be beneficial, which is where our next point comes in.
Think BIG
Aside from saving yourself hundreds of dollars on rent by choosing a small town like Alamo for your business, you’ll also be in the heart of the RGV. Having a diverse customer base will help drive even more traffic to your company. Aside from social media, you’d be surprised to know that good, old-fashioned word-of-mouth works wonders as well.
Financing
Keep in mind that having a business plan will be extremely beneficial and can save you so many headaches in the long-run. As for finances, here at the Alamo Economic Development Corporation (EDC), we offer several incentives and two different loan programs perfect for small business owners. We can also offer guidance and assistance to help you figure out which is best for your business. Take a look at the required documents here.
Get Started Today!
Know that starting your business in Alamo will be best decision you’ll ever make. Contact us to get started today or to learn more about how we can help you!